Loreak Identity — Packaging

The packaging we designed for basque fashion brand, Loreak, revolves around the concept of wrapping. The word “Envelope” defines the gesture of packing up and underscores the value of the object itself. The family of packaging pieces evolves graphically throughout the four available sizes. Each set has two layers to it, first, the white envelope made from Stone Paper (No PVC - No Cellulose and No Water) and then, a transparent bag that protects the envelope and garment from the rain.

 

Creative Direction
Pensando en blanco

Art Direction
Borja Garmendia, Carles Murillo

Graphic Design
Carles Murillo, Borja Garmendia

Photography
Iker Basterretxea

 

Client

Pensando en Blanco

Year

2018

Awards

Laus Awards 2018 — Silver on Packaging