*Project made with Pensando en Blanco*

For Loreak's FW17 campaign we created a communication element meant to show the versatility and graphic richness of the new identity we developed for the basque fashion brand. It's an editorial project that acts as catalogue and presentation tool, and in which photography and graphics complement each other creating the brand’s own tone of voice. The internal paging proposal creates a wealth of large graphic formats (posters) which constitute an original language, both within the publication, and for external applications such as street postering, etc.

Special kraft packaging, silkscreen printing
3 large format catalogues (32x47cm)
Plastic binding
148 pages, 32 posters
Offset print
Symbol Tatami + Munken Print 20
Printed in Agpograf, Barcelona

Creative Direction
Pensando en blanco

Art Direction
Borja Garmendia, Carles Murillo, Antonio Macarro

Graphic Design
Carles Murillo, Borja Garmendia

Illustration
Alex Ferreiro

Words
Lina Rincón

Photography
Iker Basterretxea

Production Manager
Nikola Susaeta